Last week Apple announced their new Macbook Pro laptops.
Their great innovation (a “game-changer” in their words) was a sliver of a touch screen above the keyboard which is able to show touchable context-specific buttons. They’ve dubbed this the TouchBar. Although the OLED technology is certainly pretty, one could almost hear the enormously disappointed collective “MEH” uttered by millions of users and suddenly erstwhile Apple fans world-wide.
Was Apple, in the form of the Phil Schiller really trying to sell this? By the way, if you represent Apple, a company traditionally known for its great design sensibilities, should you not spend just a little more money to dress a little better than the couture equivalent of an old Lada? Suit up man!
Phil Schiller not suiting up.