For months I’ve been walking around with this idea in my head. I was planning to turn it into a blog post titled “On not scaling”. It was going to be about deliberately choosing focus over bandwidth in one’s activities. One is often faced with the choice between scaling up (more work, more people, more things, more turnover, more for the sake of more) on the one hand, and simply not scaling on the other, instead holding on to one’s simple and linear way of doing a few things well. The former approach seems to be the one favoured and encouraged by modern society. The latter has become my preference.